Economic prosperity of a nation requires its citizens to have entrepreneurial drive and motivation to venture into self-employment arena. In this context, extensive study and research on various aspects of entrepreneurial endeavors become imperative for prospective entrepreneurs and entrepreneurship-trainers alike. Crafting and presenting a success story having mass appeal in the form of a case is an acceptable technique to propagate the idea of entrepreneurship. Through this case of a successful Indian venture, the authors have identified the elements that are instrumental behind making an entrepreneurial venture a success.
Prabhat Kumar, Ardhendu Shekhar Singh, Dr. Dilip Ambarkhane
